Digital front doors – the new battleground for the healthcare consumer’s attention

CIO July 26, 2019
Paddy Padmanabhan

There is a huge opportunity now for the likes of CVS-Aetna and Walgreens to disrupt the status quo and win over disaffected healthcare consumers. Healthcare providers need a new approach to the primary care experience.

Something’s afoot in the world of healthcare consumerism. A raft of new solutions has recently come into the market, aimed at capturing the first point of contact with consumers in need of healthcare services. Consider these:

• Walgreens has launched a digital marketplace, Find care that offers a slew of healthcare services, from lab tests to virtual consults to consumers. Many of these services are provided in partnership with digital health companies such as MDLive and Propeller Health, and others with traditional healthcare providers like...

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