PYMNTS.com January 8, 2025
Partnerships between automakers and tech giants are reshaping vehicles into interconnected, software-driven products, with AI poised to redefine customer interactions and revolutionize the driving experience.
The automotive industry is undergoing a digital transformation as more players join forces to change how vehicles are integrated into consumers’ lives. No longer is the focus simply on the mechanics of a car — the future lies in software and the experiences that these systems can create.
At the forefront of this change are unconventional partnerships between automakers and tech giants, including companies such as Rivian, Qualcomm and Google. These collaborations are creating a more interconnected ecosystem that blends automotive hardware with state-of-the-art software. The result is a new automotive experience that promises to...
Today's Sponsors
Today's Sponsor