BCG December 5, 2024
The end-to-end journey for a patient starting treatment on branded pharmaceutical products is often complex, time consuming, and unpredictable, leading to high levels of dissatisfaction among health care providers (HCPs), patients, and caregivers alike. Biopharma companies have a unique opportunity to leverage new sources of patient data and technology to create more personalized and seamless patient experiences that have the potential to deliver better health outcomes.
The Push Factors
A number of forces are converging that make now the right time for biopharma companies to take a fresh look at where and how they...
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