Healthcare DIVE August 15, 2023
The deal, which comes weeks after Definitive announced layoffs, will add value for the data firm’s provider clients, according to management.
Dive Brief:
- Data analytics company Definitive Healthcare announced on Monday it acquired fellow data firm Populi for $52 million in cash.
- Founded in 2020, Populi offers commercial data to help healthcare providers analyze their markets, understand when patients leave a service area or network for care, and target marketing campaigns. The company’s database includes more than 180 billion healthcare and consumer transactions, according to a spokesperson.
- The acquisition comes weeks after Definitive announced a restructuring plan that included layoffs of 42 employees, or about 4% of its workforce, according to a filing with the Securities and Exchange...
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