Healthcare DIVE August 15, 2023
Emily Olsen

The deal, which comes weeks after Definitive announced layoffs, will add value for the data firm’s provider clients, according to management.

Dive Brief:

  • Data analytics company Definitive Healthcare announced on Monday it acquired fellow data firm Populi for $52 million in cash.
  • Founded in 2020, Populi offers commercial data to help healthcare providers analyze their markets, understand when patients leave a service area or network for care, and target marketing campaigns. The company’s database includes more than 180 billion healthcare and consumer transactions, according to a spokesperson.
  • The acquisition comes weeks after Definitive announced a restructuring plan that included layoffs of 42 employees, or about 4% of its workforce, according to a filing with the Securities and Exchange...

Today's Sponsors

LEK
ZeOmega

Today's Sponsor

LEK

Continue Reading

 
Topics: Analytics, Mergers & Acquisitions / JV, Technology, Trends
Related Articles:
Banner Health, Cleveland Clinic invest millions in analytics startup: 7 notes
Morgan Health Commits $25M to Merative to Enhance Employer Data Capabilities
Senior care centers should use data analytics to prioritize patient-centered care | Viewpoint
How Predictive Analytics Reduces Hospital Readmissions
Merative formerly IBM Watson Health poised to launch raft of new products in 2025

Share This Article