Pharmaceutical Executive June 7, 2024
The new agency will operate under the name Deerfield Group, and will also include Verge Scientific Communications.
Deerfield Agency announced that it has agreed to acquire healthcare marketing and advertising firm Embedded.1 After the acquisition is completed, Deerfield Agency, Embedded, and Verge Scientific Communications will operate under the new brand Deerfield Group.
In a press release, Deerfield Agency announced the Frank Burrell will serve as CEO of the newly formed Deerfield Group. In the same press release, he said, “With shifting market dynamics and industry trends, our clients are in even greater need of smart, integrated marketing and communications strategies and agile partners who can help maximize their efforts and resources to ensure the greatest possible impact for their business....