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Deconstructing Salesforce’s M&A strategy and predicting 3 companies it will acquire next
CB Insights February 23, 2024
We mined Salesforce’s commercial transaction, investment, and M&A data from CB Insights to uncover a clear pattern in its M&A strategy. Prior investment by Salesforce Ventures and participation in its platform ecosystem are where Salesforce’s future M&A targets are found.
Salesforce is a key player in both enterprise tech M&A and investing.
Since 2018, the CRM giant has backed over 300 companies and acquired 25 companies. This includes big-ticket purchases like MuleSoft ($6.9B in 2018), Tableau ($15.7B in 2019), and Slack ($27.7B in 2021).
Under pressure to improve profitability, Salesforce disbanded its M&A committee in March 2023, tapping the brakes on large deals.
Since then, the company has scooped up mid-stage startups Airkit and Spiff. In both cases, the...
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