VentureBeat February 10, 2025
If you were in one of the nearly 40 million U.S. households that tuned into the NFL Super Bowl LIX this year, in addition to watching the Philadelphia Eagles trounce the Kansas City Chiefs, you may have caught an advertisement for OpenAI.
This is the company’s first Super Bowl ad, and it cost a reported $14 million — in keeping with the astronomical sums commanded by ads during the big game, which some come to see instead of the football. As you’ll see in a copy embedded below, the OpenAI ad depicts various advancements throughout human history, leading up to ChatGPT today, what OpenAI calls the “Intelligence Age.“
While reaction to the ad was mixed — I’ve seen more praise...
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