Data privacy concerns swirl around generative AI adoption

Cybersecurity Dive September 25, 2024
Roberto Torres

IT and business professionals fear the technology’s adoption will expose critical data, according to a Deloitte report.

Dive Brief:

Technology professionals say data privacy tops their list of ethical worries surrounding the deployment of generative AI in the enterprise, according to a Deloitte report published Monday. The firm surveyed 1,848 business and technology professionals.
Nearly three-quarters of professionals ranked data privacy among their top three ethical concerns about the technology’s use, according to the report.
Two in 5 respondents flagged data privacy as their No. 1 concern this year, almost double the 1 in 4 that cited data privacy in Deloitte’s 2023 survey.

Dive Insight:

Tech leaders are poring over the infrastructure and talent needs of...