Forbes October 22, 2024
The digital age has revolutionized customer expectations. No longer content with limited options, today’s customers actively explore, compare, and demand exceptional experiences throughout their entire journey. Today, every interaction matters.
Think of it like building a relationship – each touchpoint either strengthens the bond or weakens it. This puts immense pressure on customer-facing teams to not only be efficient but build rapport, manage complex environments, and increasingly act as trusted advisors.
Fortunately, AI emerges as a powerful ally. Enterprise Strategy Group research reveals that, after cybersecurity, customer experience commands the most significant investments in generative AI technologies. This emphasizes the growing necessity for businesses to incorporate AI to meet the evolving consumer demands.
Why? Because AI can connect marketing, sales,...
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