Forbes July 22, 2024
Josh Orrison

John Orrison is CEO is Pro-IS.

The cybersecurity landscape is evolving rapidly, especially with the increasing availability of GenAI and machine learning. As in many industries, these technologies are a double-edged sword. On one hand, they make extortion, deepfakes and targeted attacks using spoofed personal emails easier to create and much more convincing. On the other hand, they can help us detect abnormal behavior and patterns quickly and isolate possible threats much earlier than before.

With the increase in neural processing power in modern phones and workstations, GenAI and machine learning help us identify and block threats at the source and in real time. They also enable more robust and secure authentication methods, including physical biometrics and behavior recognition. This...

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