athenaInsight February 7, 2018
Lia Novotny

As walk-in clinics and urgent care centers continue to transform healthcare to be more consumer-focused, athenaInsight sat down with Troyen Brennan, M.D., to understand how CVS is empowering its pharmacists and urgent care clinicians with data to help shift patient behavior.

Easing the ‘job of the patient’

“Engagement is the most important thing in terms of population health. The patient has a job, and that notion of responsibility engenders engagement,” says Brennan. “There are a lot of places where we can make things easier for them … convenience plays an incredible role in terms of trying to get people to do their job.”

To support patients, CVS pharmacists do as much work for the patient as they can. “If they...

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Topics: AI (Artificial Intelligence), Market Research, Patient / Consumer, Population Health Mgmt, Retail care
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