HealthLeaders Media May 6, 2024
The strategic move could pay off for CVS Health’s Medicare Advantage members.
KEY TAKEAWAYS
– This move to partner with a tech-enabled broker likely looks to bolster CVS Health’s digital member experience
– Many payers have been struggling with digital member experience and care management
– This is a strategic move by CVS to boost member engagement amongst seniors
In its latest business move, CVS Health has tacitly acquired Hella Health, a tech-enabled Medicare Advantage (MA) broker based in New York City. Hella Health operates as a wholly owned insurance agency with a national platform in all states.
While CVS has not put out a press release about the deal, Hella Health CEO and founder Rafal Walkiewicz announced the news...
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