PYMNTS.com February 12, 2025

Digital personalization in the healthcare industry is critical to elevate the customer experience.

In keeping with that theme, CVS Health CEO David Joyner identified advancing digital strategies as one of four priorities for 2025 during the company’s fourth-quarter earnings call Wednesday (Feb. 12).

The newly redesigned CVS Health app will help “drive simplicity and efficiency while delivering better experiences for the people we serve,” Joyner said during the call.

App Aims to Enhance Access, Affordability and Convenience

The new app is designed to improve access, affordability and convenience for the company’s 60 million digital customers, according to a January press release. It offers a range of services, allowing users to manage prescriptions, track health spending and access wellness content across...

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Topics: Apps, Digital Health, Provider, Technology
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