Forbes August 8, 2019
CVS Health’s Aetna health insurance business has an aggressive plan to woo more eligible Medicare beneficiaries in 2020 to increasingly popular Medicare Advantage plans.
Aetna’s Medicare Advantage membership is up more than 400,000 enrollees this year to 2.2 million as of the end of the second quarter compared to the end of 2018 when the company reported 1.75 million Medicare Advantage members.
This fall will be the first open enrollment period with Aetna and CVS as a combined company following its merger late last year and executives are ramping up their effort to reach more seniors with 2020 Medicare Advantage benefit packages during what may be the most competitive market in years among insurers. “We’ll provide coverage access to about...
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