HealthLeaders Media October 15, 2018
This merger’s strategy may up the ante for rival health insurers as they try to show employers and consumers they are controlling costs and managing populations with the best data.
KEY TAKEAWAYS
Major players in the healthcare sector are all looking for ways to personalize consumer experiences with data.
The CVS-Aetna merger aims to make its combined platform more convenient and affordable. Time will tell whether they succeed.
All of this comes as major insurers across the board incorporate PBM business into their operations.
When it comes to information needed to improve patient care and control costs, CVS Health CEO Larry Merlo vows to draw from the drugstore chain’s “thousands of locations and touch...
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