Healthcare DIVE May 1, 2024
The acquisition comes as the Biden administration increasingly scrutinizes MA brokers.
Dive Brief:
- CVS Health has acquired startup Medicare Advantage broker Hella Health, according to a LinkedIn post from Hella’s chief executive officer.
- The acquisition will add Hella’s range of insurance offerings and digital capabilities for seniors to CVS’ technology platform, according to CEO Rafal Walkiewicz’s post on Tuesday.
- Founded in 2021, Hella Health sells insurance through a licensed agency and partners with another platform for telephone-enabled shopping. The company says it offers “thousands” of MA plans from insurers like CVS, UnitedHealthcare, Humana and Cigna. Terms of the deal were not disclosed.
Dive Insight:
MA plans, which are Medicare coverage offered by private insurers, have becoming increasingly popular...
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