Healthcare IT News June 10, 2022
As healthcare marketing teams face a future without cookies, unifying data across systems and finding new ways to use that data should be a top priority. Growing your data storehouse will help you create meaningful patient and member experiences.
Data management is critical as marketing teams move into a future without cookies. Improving your data management systems and finding new ways to leverage that data should be a top priority. Getting there is difficult because many marketers are reporting that dealing with disparate data sources is a top concern. But creating a unified data system isn’t an impossible feat.
Indeed, marketers can develop an effective strategy that allows them to:
- Unify and reconcile data across systems and units
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