Forbes February 17, 2025
In today’s digital economy, data is exploding in volume, like an overflowing pantry filled with diverse ingredients. Every interaction, transaction, and digital footprint adds new flavors to the mix. But just as raw ingredients must be prepared and combined skillfully to create a gourmet dish, data requires the right tools and approach to transform it into a strategic asset.
According to McKinsey, businesses have always relied on structured data to drive operations and decision-making, like SKUs, transactions, financial records, and product specifications. Yet, this structured data only represents about 10% of their total available data. The remaining 90% consists of unstructured data, such as emails, chat logs, multimedia, customer reviews, and other rich sources that, until now, have remained largely...
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