JPHMP Direct February 21, 2024
Different groups are consuming COVID-19 information in distinct ways. Public health messaging must recognize this and adjust content and dissemination strategies to meet users where they are.
Health professionals have taken an interest in the use of social media as a mechanism to reach populations, especially during a public health emergency like the COVID-19 pandemic.
There are clear generational differences in the use of social media platforms. Facebook’s most active demographic are members of the Baby Boomer generation, while TikTok users tend to be members of Gen Z. Despite some of the more obvious differences in the primary users of a particular platform, there are open questions on how users of all ages consume information across platforms.
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