NEJM July 29, 2021
J. Marc Overhage, MD, PhD & Shantanu Agrawal, MD, MPhil

By engaging with unvaccinated members, Anthem is identifying reasons for resistance are largely related to confidence/safety concerns about the vaccine, rather than complacency or convenience/access issues.


The Covid-19 pandemic has had devastating effects on our health and economic well-being. But, despite robust access to vaccines in the United States, hesitancy to be vaccinated remains an obstacle to widespread inoculation. Anthem has deployed its resources to engage its members to encourage vaccination and to better understand their concerns. Anthem has engaged with more than 3.5 million of its 42 million members in various ways, is learning from these interactions, and refining its approach based on the...

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