MedCity News August 21, 2025
Katie Adams

Digital health engagement app Wellth raised $36 million in Series C funding to expand its “daily care motivation platform,” which uses small financial incentives and dopamine-driven nudges to keep patients engaged in healthy behaviors.

The U.S. healthcare system is good at outreach, but engagement is another story. A startup looking to change that raked in millions of dollars on Thursday.

Digital health app Wellth closed a $36 million Series C financing round, taking the Los Angeles-based company’s fundraising total to $76 million. The funding round was led by Mercato Partners and had participation from CD-Venture, Comcast Ventures, FCA Venture Partners, New York Life Ventures and SignalFire.

Currently, the healthcare system tries to “engage” with patients through a series of infrequent...

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