Deloitte September 23, 2019
I’ve been hearing the term “coop-etition” quite a bit recently as medical technology executives consider the impact outside organizations are beginning to have on their industry. There is an acknowledgement among many traditional device manufacturers that they might need to cooperate with consumer-centric/tech-savvy organizations as their world becomes more digital and increasingly consumer-focused. But there also is an understanding that a collaborator today could become tomorrow’s competition.
On Tuesday, September 24, I’ll be at the AdvaMed annual conference in Boston where I’ll be leading a session on transformational innovation with a panel of CEOs from three medical technology companies. During this session, we’ll examine how innovation is changing thanks to the value-based marketplace and the evolution of digitally-enabled devices. We...
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