Healthcare IT Today December 23, 2025
The following is a guest article by Dana McCalley, VP of Value-Based Care at Navina
The value-based care (VBC) market is projected to experience market growth from $12.2 billion in 2023 to $43.4 billion by 2031. This shift reflects a broad industry push to prioritize rewarding better patient outcomes over higher service volume. Yet despite this momentum, skepticism remains. Many organizations still struggle with administrative burden, unclear incentives, and disappointing early ROI, leaving some to wonder whether VBC is truly worth it.
In many cases, the problem isn’t the VBC model itself. Rather, it’s the lack of a clear, actionable strategy, aligned stakeholders, and the right tools to support execution. Here’s what often gets misunderstood, and what it takes to...
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