MedCity News February 9, 2024
Dr. Jonathan Kaplan

With the PTC model, providers can remain independent, continue “driving the bus,” generate revenue for their practice, treat more patients virtually and scale their practice like never before.

The direct-to-consumer (DTC) model of healthcare may be the future of healthcare delivery in regards to consumer access and potentially reducing bureaucracy. Even Eli Lilly is getting in on the action with LillyDirect for migraines and weight loss. And while the benefits are real, so are the serious drawbacks, specifically continuity of care.

But there is a model that includes all of the upside but none of the downsides associated with DTC. A model that harkens back to some of the best aspects of traditional healthcare delivery. As with any new trend,...

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Topics: Patient / Consumer, Provider
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