Consumers more discerning about health data sharing: survey

Healthcare DIVE March 21, 2024
Emily Olsen

While respondents were largely willing to share their data, consumers have become pickier about who they’ll offer their information to, according to a Rock Health survey.

Dive Brief:

• Consumers are willing to share their health data, but they’re becoming pickier about which entities they’ll provide that information to, according to a survey from consultancy and digital health venture capital firm Rock Health.
• Ninety percent of respondents said they’d share their data with at least one healthcare entity, the survey found. While 64% reported they’d offer data to a doctor or clinician, only 7% would share with a technology company.
• Consumers were also willing to share data with fewer entities in 2023 compared with 2020. The wariness is a...

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