Consumers Know More About AI Than Business Leaders Think

Artificial intelligence isn’t new, but broad public interest in it is. Our survey found that people are surprisingly knowledgeable and excited about AI. Business leaders should understand and not underestimate consumers when developing and deploying AI-enabled solutions.

• Overall, 75% of survey respondents have used ChatGPT or another AI-driven tool. In markets such as India, Brazil, and the United Arab Emirates, AI usage exceeds the levels in so-called mature markets.
• Consumers have a nuanced understanding of AI. Many are excited, but a...