Behavioral Health Business July 13, 2022
Consumer and investor interest in digital mental health apps may be waning.
Investment into digital behavioral health apps declined by a whopping 60% from Q4 2021 to Q1 2022, CBI Insights reports. Consumers are also turning away from the tech. App downloads have declined by more than 30% since January of 2021, according to apptopia.
But those numbers may not tell the whole story for digital health. While mental health app downloads are sharply on the decline, tele-behavioral health continues to thrive.
During the COVID-19 pandemic, digital mental health apps saw unprecedented growth.
“When they say mental health apps, you have to realize what is included in there: meditation apps, stress apps, sleep apps – there’s a lot that’s included...
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