Cybersecurity Dive January 13, 2025
Kristen Doerer

Despite an increase in cyber incidents, breaches had less impact on consumer trust in 2024, a Vercara survey found.

Dive Brief:

  • Breaches had less impact on consumer trust in 2024 despite an increase in cyber incidents, a December Vercara report found. In 2024, 58% of consumers indicated breaches had an impact on their trust, down from 62% in 2023, according to the survey of 1,000 adults.
  • Nearly one-third of consumers said they have been affected by a security incident and had their data exposed after shopping online.
  • The findings indicate apathy, according to Carlos Morales, SVP and GM of DDoS and AppSec at Vercara. “The biggest surprise is the starting of apathy towards the fact that breaches are...

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