GenomeWeb January 12, 2018
American customers’ interest in their genetic ancestry continues to be the primary driver of the consumer genomics market and shows no signs of diminishing.
Ancestry, for example, disclosed in November that it sold 1.7 million kits during Black Friday/Cyber Monday for its AncestryDNA service, roughly tripling the number of kits it sold over the same weekend the previous year.
Ken Chahine, executive vice president and general manager at AncestryDNA, said the Provo, Utah-based firm now has more than 6 million people in its database, and aims to deliver “deeper insights” to users in 2018.
At Insitome, an Austin, Texas-based company that develops genomic analysis applications that sell on the Helix marketplace, the introduction last month of an offering for Regional...
Today's Sponsors
Today's Sponsor