Becker's Healthcare May 25, 2021
Chris Martin, Senior Vice President, Market Solutions, Optum360

The financial challenges facing the revenue cycle are well documented.

Margins are razor thin and the COVID-19 pandemic has had a significant negative economic impact on health care organizations nationwide. Among the side effects of the financial squeeze is a lack of capital for needed innovation. Within the revenue cycle, the area that wrestles with some of the most difficult challenges is the middle revenue cycle, particularly health information management (HIM). These challenges are often in response to constant change, whether new or altered regulatory requirements, or continued demands from the transition to value-based care. Furthermore, market unpredictability and fluctuating patient volumes have made it more difficult to optimize and balance coding and other HIM staffing requirements.

Addressing the...

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