PYMNTS.com February 5, 2024
This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence firm IDC. Looking to bring artificial intelligence (AI) into a more active role in the category is Whoop, a fitness tracking firm that uses a training watch powered by an AI-driven operating system, which informs a virtual coach.
After launching in 2012, the Boston-based company has raised more than $400 million in venture capital. According to the company, the latest round of financing made it the world’s most valuable standalone wearables company.
Following the pandemic and efforts to widen consumer access to workouts, the company has grown steadily. The company is now...
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