Healthcare IT Today December 29, 2025
The following is a guest article by Lucienne Ide, MD, PhD, Founder and CEO at Rimidi
The retail industry’s longstanding commitment to meet consumer expectations at nearly any cost has driven the adoption of strategies that prioritize personalization, convenience, and responsiveness. When new resources become available, there’s usually a brand willing to try them out in hopes of increasing customer engagement and satisfaction. For the most part, this tactic works. Retail’s willingness to continually evolve has conditioned consumers to expect customized, well-timed experiences that efficiently meet their needs.
Following the most basic lines of logic, the healthcare industry should emulate retail’s flexible, accommodating approach. After all, patients aren’t passive recipients of care anymore. They’re healthcare consumers who expect the same...
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