Forbes January 30, 2025
Anand Kashyap

Anand Kashyap is CEO and cofounder of Fortanix, a global leader in data security and a pioneer of confidential computing.

SaaS providers claiming they can’t “see” user data is often a convenient myth rather than a reality. While privacy-preserving technologies such as end-to-end encryption exist, they’re limited to specific use cases like peer-to-peer messaging.

Two uncomfortable truths often go overlooked. First, most SaaS applications fundamentally require access to user data to function. Second is the “privacy paradox,” where users are concerned about data privacy but freely share their info out of convenience.

These realities create an inherent vulnerability that traditional privacy approaches have failed to address effectively.

As SaaS data breaches continue to rise, existing privacy measures, such as encryption...

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