pharmaphorum June 2, 2022
Jan Deman is Takeda’s head of digital customer experience for Europe and Canada. But he’d prefer not to refer to what he does as “innovation”. It’s a word, he says, that doesn’t reflect where pharma stands in relation to larger trends.
“It’s not innovation in the usual sense of the word,” Deman says. “Mostly it is about catching up with what is happening outside of our industry and going back to basics to ensure a seamless customer experience.”
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