HIT Consultant December 30, 2025
Ashish Singh, Regional Sales Leader at Rauland

Across Asia Pacific and the Middle East, hospital digital strategy has been dominated by EMR upgrades, infrastructure refresh cycles, and pilot projects in AI and analytics. Investment capital is chasing complexity. Yet the fastest, cheapest, and most direct ROI opportunity is hiding in plain sight—and systematically ignored. Clinical communication maturity.

This is not just another technology category. It is the operational substrate on which every other digital investment depends. Without it, EMR data remains retrospective rather than proactive. Without it, AI becomes a dashboard rather than an intervention. Without it, every dollar spent on digital transformation burns at the bedside.

The Hardware Procurement Trap

Most hospitals in ASEAN and GCC countries still evaluate nurse call systems as a hardware procurement...

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