Forbes April 3, 2025
Imagine leading a mid-sized manufacturing company tasked with overhauling your cybersecurity protocols. Suddenly, you’re inundated with an alphabet soup of acronyms—EDR, XDR, SIEM, MDR—and a deluge of solutions promising “ultimate protection.” Your expertise lies in product design and supply chain trends, not endpoint protection or zero-trust architecture. Yet, the stakes couldn’t be higher: protecting your assets, your customers and your company’s reputation.
This scenario is all too common. The complexity of cybersecurity—caught between the growing threat of sophisticated attacks and the overwhelming array of defense mechanisms—leaves many business leaders feeling lost. This is where a shift in approach becomes essential. Instead of merely selling technology, cybersecurity providers must embrace collaboration, tailoring strategies to meet the needs of each client.
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