CNBC April 23, 2024
Evelyn Cheng

Key Points

– IQiyi founder Gong Yu also pointed to estimates that predict about one-fourth of China’s population will be considered elderly in 2033.

– IQiyi is also tapping artificial intelligence tools for making content production more efficient.

– Tuesday morning’s presentations included a clip from OpenAI’s Sora text-to-video promotional video, but iQiyi executives did not share whether they had similar technology at scale.

BEIJING — Chinese video streaming platform iQiyi is turning its attention to the country’s aging population, while using artificial intelligence tools to bolster content production.

One of iQiyi’s near-term goals is to improve the product offering for older users, CEO and founder Gong Yu said Tuesday at the company’s annual conference.

“It seems simple but it’s...

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