Forbes April 30, 2025
Tor Constantino, MBA

When OpenAI launched its ChatGPT mobile app in 2023, early adopters were drawn in by its novelty — AI on demand in your pocket. But a newly released research study by email marketing agency InboxArmy reveals just how embedded the app has become in users’ daily lives — and what they’re actually using it for.

The company analyzed nearly 89,000 reviews of the ChatGPT Android app from the Google Play Store to map user behavior and satisfaction. What emerged from this qualitative dataset is a surprisingly practical portrait of how mobile AI is being leveraged. Education, it turns out, dominates the leaderboard of use cases.

“We observed significant growth in ChatGPT mobile app downloads and wanted to understand how users...

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Topics: AI (Artificial Intelligence), Apps, Survey / Study, Technology, Trends
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