Visual Capitalist February 6, 2024
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Since the iPhone’s launch in 2007, Apple’s product launches have continuously diversified the company’s revenue sources.
This infographic illustrates Apple’s revenue by product between 2007 and 2023, based on the company’s 10-K filings for the period.
iPhone: A Top-Selling Icon of All Time
When Apple introduced the iPhone in 2007, Steve Jobs labeled it a “revolutionary product”. That same year, the phone represented just 0.5% of the company’s total revenue. Today, it corresponds to over half of it.
Initially sold exclusively through AT&T for $499, it has since become the company’s most...
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