Charted: Apple’s Product Revenue (2007-2023)

Visual Capitalist February 6, 2024
Niccolo Conte

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Since the iPhone’s launch in 2007, Apple’s product launches have continuously diversified the company’s revenue sources.

This infographic illustrates Apple’s revenue by product between 2007 and 2023, based on the company’s 10-K filings for the period.

iPhone: A Top-Selling Icon of All Time

When Apple introduced the iPhone in 2007, Steve Jobs labeled it a “revolutionary product”. That same year, the phone represented just 0.5% of the company’s total revenue. Today, it corresponds to over half of it.

Initially sold exclusively through AT&T for $499, it has since become the company’s most...

Today's Sponsors

Today's Sponsor