McKinsey November 9, 2023
Business leaders and investors see now as an opportune time to build new businesses. New survey data reveals what’s really needed.
Organizations are doubling down on building new businesses, even amid ongoing economic uncertainty. The latest McKinsey Global Survey on new-business building finds that a larger share of CEOs than in previous years are making the creation of new revenue streams their top strategic priority. Most surveyed business leaders believe the current climate makes this a good time to prioritize those efforts for resilient growth, reflecting the capital advantages of incumbents and anticipated acquisition opportunities. Moreover, as companies grapple with economic uncertainty, CFOs see business building as the most likely strategic action their organization will take in the next 12...
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