Becker's Healthcare October 31, 2023
There’s a disconnect between CEOs and chief marketing officers, and it could be costly, according to research McKinsey and Co. published Oct. 26.
The firm spoke with more than 100 people in C-level growth roles, like chief marketing officers and chief growth officers, and 21 CEOs from B2B and B2C companies of all sizes across multiple industries.
A “redefined and reinvigorated” relationship between CEOs and CMOs could create a strong growth channel, according to McKinsey; researchers found that CEOs who center marketing in their growth strategy are twice as likely to have more than 5% annual growth.
There are three disconnects in the CEO-CMO dynamic that can prohibit it from flourishing, per the firm:
1. Undefined...
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