CNBC May 4, 2023
Annie Palmer

Key Points

– Whoop CEO Will Ahmed is claiming victory against Amazon after it announced it would stop selling Halo devices.

– Whoop makes a health and fitness band that competes with Amazon, Google’s Fitbit and other products.

– Ahmed claims Amazon launched the Halo band after its Alexa venture fund met with Whoop about a potential investment.

The CEO of Whoop, a fitness band favored by athletes, is claiming victory over Amazon after the e-retailer pulled the plug on its line of Halo devices.

Amazon said last week it will discontinue its Halo health and fitness devices, and shut down the Halo program, resulting in some employees being let go. The move coincides with a broader effort by CEO...

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