Fierce Healthcare September 2, 2021
Paige Minemyer

Centene is consolidating all of its Medicare Advantage (MA) brands under the Wellcare name, the government insurance giant announced Thursday.

Centene closed its acquisition of Wellcare Health Plans in January 2020, which led to a slew of disparate MA brands across 33 states, the company said. The $17 billion deal created one of country’s largest sponsors of government insurance.

Brand names that will be consolidated under Wellcare include Allwell, Health Net, Fidelis Care, Trillium Advantage, ‘Ohana Health Plan and TexanPlus, Centene said.

“As our Medicare footprint continues to grow, our focus was to create one brand to better align with our strategy and goals, help us deliver on our mission, and, most importantly, better serve our 1.1 million Medicare Advantage...

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