Healthcare Finance News September 3, 2021
Centene said the move will better align with the company’s strategy and build stronger brand awareness.
Major insurer Centene said Thursday it will consolidate all of its Medicare Advantage brands under its wholly-owned subsidiary, Wellcare. Centene acquired Wellcare Health Plans in January 2020 for about $17 billion.
Centene said the move will better align with the company’s strategy and build stronger brand awareness.
The insurer’s Medicare brands, including Allwell, Health Net, Fidelis Care, Trillium Advantage, Ohana Health Plan, and TexanPlus will become one unified Medicare brand under the Wellcare name.
WHAT’S THE IMPACT
Since the acquisition, Wellcare’s Medicare footprint has grown, resulting in several Medicare Advantage brands across 33 states. That was the main impetus behind the MA brand consolidation...
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