Forbes June 10, 2025
Elon Musk’s public discussions about ketamine for depression made waves, as did Naomi Campbell’s extensive vitamin regimens and Gwyneth Paltrow’s jade eggs. These highlight a growing phenomenon where high-profile figures – intentionally or not – shape health trends through their platforms. In today’s social media landscape, celebrities and influencers increasingly drive medical conversations, often without clinical credentials.
Welcome to the era of “carefluencers” — a growing class of influencers who peddle wellness tips, off-label drug use and even prescription workarounds to millions of followers. And their influence is undeniable. Americans of all ages are increasingly turning to social media for health information — and skipping preventive care, according to a new Healthline/YouGov survey. But behind the slick posts and quick...
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