Fierce Health Technology September 15, 2021
Blues insurer CareFirst is launching a new virtual primary care practice called CloseKnit.
CloseKnit will offer a slew of healthcare services in a virtual-first delivery model, including preventive care, urgent care, behavioral health care, care coordination and insurance navigation.
Services are available through an app and are built to be affordable and transparently priced, according to the announcement. In-person care is provided through referrals to local providers.
“Our transformation of healthcare means we’re looking at every aspect of the system that impacts our members and their ability to access quality care and taking action to make positive change for them,” said Brian Pieninck, president and CEO of CareFirst, in a statement.
“We created CloseKnit because people deserve an enhanced, modern...