McKinsey April 15, 2024
Consumers are increasingly discerning about where, how, and from whom they receive healthcare. Healthcare can learn from other industries how to provide an optimal end-to-end consumer experience.
As healthcare organizations look to the future, they cannot overlook the need to place the consumer at the center of all they do. Only by improving care outcomes and consumer experience will they deliver financial returns and remain competitive while meeting consumers’ holistic health and wellness needs.
Consumers are more motivated than ever to choose healthcare options that offer a better experience, higher quality of care, and greater value. As the shift to consumerism continues, organizations that embrace it most successfully will emerge as leaders of the healthcare ecosystem. In the near term—beyond...