Forbes December 8, 2021
Katie Baron

Simon Whitehouse, formerly CEO of JW Anderson, luxury creative agency Art Partner and now 360° sustainable strategy agency Eco-Age is a creative industry heavyweight on a highly personal mission (via his personal collective EBIT™) to usher the complex, statistics-dominated world of mental health (so exacerbated by Covid-19 it’s now described as the secondary silent pandemic) into a full-beam spotlight.

As the latest incarnation of his multifarious artistic passion project EBIT (Enjoy Being in Transition, a purpose-led subversion of the international acronym for Earnings Before Interest & Tax) the ‘Yellow Trip Road’ is an NFT-shoppable virtual experience – consciously only lightly commercialized – conceived to acknowledge the odyssey of life lived with mental health issues via a distinctly humanized lens. Riffing...

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