Becker's Healthcare July 17, 2023
Facebook’s parent company Meta recently launched Threads as a competitor to Twitter, but data suggests the medical community is hesitant to make the jump to the new online community, Medpage Today reported July 14.
Threads launched July 6, seeing more than 100 million sign-ups in the first week. Numerous health systems and payers have also joined the platform this month. However, some physicians who are part of the #MedTwitter community are not finding Threads to be a suitable replacement. While physicians’ Twitter use is down from last year, it’s increased in the days since Threads launched July 6, according to HealthQuant, a firm that tracks physicians’ online engagement.
“Threads is lovely, intuitive, and (thank goodness) primarily text-based,” Megan Ranney,...
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