PYMNTS.com January 22, 2024
Trying to get rid of the middleman seems to be a universal business pastime.
Companies spend billions trying to “go direct” to gather first-party data, exert more control over the customer experience and cut out the middleman fees. Investors pour tens of billions into startups with tech to make it easier for brands to open their virtual storefronts, establish a social presence, find customers and make sales without using an intermediary. And regulators and lawmakers spend lots of hours working to break up the middlemen whose aim was to make it easier for buyers and sellers to find each other and do business at scale on a single platform.
Lots of middlemen are valuable, unavoidable — we’d miss them if...
Today's Sponsors
Today's Sponsor